Branding Business With Professional Logo Designer

The brand of any business is more than just the logo on the letterhead, business cards and on various accessories. Branding represents the identity of a company whether it is corporate or a small business. Branding is the perceived emotional corporate image as a whole and it should be noted that a logo designer cannot make a brand, it is the audience which can do this. A logo designer only forms the foundation of the brand by making a perfect company logo. Quality of a good logo designer is that it can provide logo consultancy for your company along with a compelling design.

The value which is perceived by the target customers from the company logo results in effective brand promotion which ultimately creates brand awareness.

Company logo creation is now considered by all businesses and corporations. Finding a professionally designed custom logo is one of the significant elements of branding any business.

The vital reason for creating a company logo is to differentiate a company from its competitors; which indirectly affects the sales force performance in terms of efficiency.

A properly designed logo by a logo designer leaves a long-lasting impression on client’s mind and makes business easily recognizable. A logo should derive its meaning from the quality of the elements it symbolize, hence what a logo means is more important than what it looks like.

The major elements required for logo creation include uniqueness and creativeness of the logo designer along with the relevance of logo with the services and products offered. Branding with logo should be executed in a way which identifies a business, product or services in their simplest form.

According to various researches it has been analyzed that a properly designed company logo creates brand identity and without brand identity a company will not be able to stand the fierce competition.

While selecting online logo designer it is advised to check their online portfolio and complete a comparative analysis of the companies and their designers, and then choose the experienced ones rather than relying upon amateur designers.

Many online logo designing firms provide their clients with affordable designing packages along with their toll-free customer service, in order to serve their clients with quality work.

It is really important to choose an online designing company wisely, because it carries the reputation of your company. Some non-established companies provide used designs which later on can be of a great consequence for your company.

Building a Better Branded Business Card

Everyone knows the business card is your first introduction to a new client. Most even understand the importance of making the most of your promotional documents, and what it says about you. But recently there’s been a lot of chatter about Brand Recognition and how the Business Card represents your Brand.

Recently, I was handed a card for Real Estate in a mountainous area of the community and the Realtor’s name was Giselle. The card had the image of a Gazelle on the back, with her information on the front. Either way, you’d know whose card you had. An amazing woman, she represented properties in the highlands and her card represented that very well.

Another card, had black markings and a red “check mark” indicating that she’d CHECK OFF her list of strategic processes. The card was as amazing and memorable as the woman. The woman’s business was well branded and easily recognized by the first promotional document she handed you.

Yet another, sported pink markings on one side and a well presented head shot photo on the front with an appointment blank at the bottom. The Mary Kay consultant represented fit the card, and could easily be identified and remembered by the award winning smile on the front.

These three business cards represent women who know that branding successfully means being identifiable among the crowds, and specifically in the masses of cards collected daily by business owners. Building a better branded business card means putting your personality and identifiable properties on the card.

• Use a high impact graphic that says “YOU”

• Include identifiable characteristics of your business

• Include a photo – head shot of yourself on the front

• Add your logo to the back of the card and say something with color

• Impact the audience with a difference that is recognizable in a stack of cards Your Business Card is the first contact your clients have with your business.

Branding – Business Identity By Design

Small Businesses and Solo Entrepreneurs need to build their brand identity just like the large companies. People are more likely to do business with you if they feel comfortable with you and feel like they already know you.

When you sneeze do you ask for a ‘Kleenex” or a tissue? Are you thirsty for a ‘Coke’ or a cola? Consumers buy these products just because they are familiar with them. When you’re a small business owner or solo entrepreneur the product/service is you. It is imperative that you build brand identity that creates familiarity of you within your ‘niche’ market. Building your identity is important because people support businesses and products that they are comfortably familiar with and avoid the unknowns.

Here are some successful strategic branding ideas.

Personal experience creates a strong bond between you and your customers. Your customer service needs to be extremely personal so it creates an viral cycle. The personal experience your customer receives will lead to ‘word of mouth’ publicity.

Create a consistent and repetitive association of you in your prospects mind. This can be achieved by using jingles in audio advertising mediums, and logos, photos, slogans and/or positioning statements in print advertising mediums, press releases, brochures and especially your business cards. Remember there is a back side to your business card and that is valuable space to be used for brand marketing. Be consistent in the look of your marketing/advertising so it brands you and your company. People will be acquainted with you based on that alone.

Get a professional web site with headers and footers that continues your business identity using the same logos, photos, slogans and/or positioning statements as you use in print.

Write articles with content that is educational and valuable for your customer. Put each article on your website and invite visits to your site through your resource box. Use your resource box to build brand identity.

Use article directories to publish your articles, with your resource box pointing back to your website, to build name recognition. This is absolutely FREE advertising and a must for branding your business and yourself. When you sign up as an author you have an opportunity to add your photo or logo in your profile. Make sure you take advantage of this opportunity for increased identity branding.

Business Branding for Success

Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.

Branding separates you from your competition and gives you credibility. It’s what makes people want to tell other people about you, and makes them want to invest and buy from you again and again. Without branding businesses cannot survive.

Your Visibility is more important than your ability. It is important to be visible. To increase your visibility Branding is important to the recognition of your business. People need to know who you are, remember you, prefer to buy from you and refer other people to you. See the following and you should aim for Brand Insistence and Brand Advocacy.

a. Brand Awareness – they know your name

b. Brand preference – prefer to use you when possible

c. Brand insistence – will only buy your product or service

d. Brand advocacy – they tell other people about you

Develop a strong Logo and a Slogan for your business using something that is memorable so people will remember the name.

It’s important to control your Brand. A lack of brand control is like having no-one at the steering wheel when driving, you need to control it.

1) Your Brand is whatever people’s first impression is of you.

2) It should be consistent

3) It should be congruent – everything in your business should be in line with your Brand

4) It creates loyal clients

5) It should make the clients feel they are getting value

6) It should invoke an emotional experience

7) It should be something people can relate to

Points your want you need to consider when Branding

a. Profitability – will it help you become profitable

b. Marketability – is it something you can Market

c. Credibility – is it Credible

d. Visability – how will you make it visible

e. Invisability – you need to ensure you stand out and you are not invisible

f. Instability – does it invoke stability

For long term Brand Equity consider the following:

1. The money required to Brand yourself

2. How to Brand yourself

3. What to Brand

4. Is it consistent and congruent with you and your business

5. When you look in the mirror is it something you can relate to

Considerations:

Personal Branding (remember it is a representation of yourself)
Brand Association (Brand your business so it is congruent with your personal Branding)
Brand Innovation (is it different and innovative)
Brand Credibility (is it credible so it is perceived as positive by your prospects)
Branding is difficult to do
Each time a client buys or invests in you, you have correctly Branded yourself
Branding is a Creative Art
Branding requires presentation, persuasive selling and negotiation
When a person is Branded they create their own mark
Analyzing your prospective clients motivation to buy is key to building your Brand
Branding by message control – Be sure that you control the message you are putting out.

Reasons people will buy from you.

1. They have a problem you can solve for them

2. They have a problem or need but are not sure if it can be solved

(Brand to convince them that you are the authority – not just an expert)

3. The person has zero need for your product or service but you convince them they need it

4. People will buy from you to alleviate dissatisfaction with another product or service

5. You promote your product or service to whatever they currently have – this is Brand positioning

6. You overcome their fear of change and persuade them to step outside of their comfort zone – having a Brand gives them peace of mind

7. You Brand yourself as a natural extension to their lives. A compliment rather than a disruptive change.

Basic Rules:

1. The customer is always right

2. When in doubt refer back to number 1

There is a difference between needs and wants

There are 5 basic fears preventing people from taking action. A Branded individual, product or service can overcome these.

a. Fear

b. Procrastination or lack of focus

c. Lack of Education

d. Time Management

e. Accountability

Successful businesses talk about what they “can” do for the client, the average business talks about what “it is” they can do for the client. Brand to the WIFM formula and take care of the SO WHAT.

People will buy the brand rather than the product. Your reputation is linked directly to your Brand.

i.e Labeled Handbags, Clothing, Shoes, Coffee shops, Restaurants and more.

People do business with you not because you have the best product but because they like and trust you. This is something you cannot buy.

People don’t buy car insurance they buy security. Branding gives people a sense of security.

It’s important to understand the primary and secondary influences.

a. Primary – reasons they buy without thinking

b. Secondary – these are excuses and reasons people rationalize why they shouldn’t buy

All buying decisions are emotional, rarely logical. People will invest logically but buy emotionally. Your Branding needs to set up the framework to match this.

You need to understand the left versus the right brain decision making. Left brains think rationally, numbers etc. the right brain person thinks artistically and creatively (45% left brained, 45% right brained and 10% both) Build your Brand so it appeals to both left and right brained people – it will be your key to success.

Find the emotional red button that would make people buy your product or service and build your Brand around it. The best way to do this is to create surveys so you are asking your prospective customer directly.

6 Ways to Brand yourself.

1. Achievement

2. Association

3. Authoring a book

4. Reciprocation

5. 3rd Party recognition

6. Charitable donation

Always under promise and over deliver

Launch then link all elements of your business and any other businesses you have to that Brand. There should be congruency throughout your business so everything relates to everything else.

In other words your signage, websites, stationery, business cards and everything in your business should reflect your logo and slogan and have the same colors and text so they are uniform and people will remember you. It is best NOT to use your name.

Appearance is also a key element, you should dress according to the type of business you are in, and the type of image you wish to portray. Remember your appearance reflects your business, so dress accordingly in congruence with your business.

Using Hotmail, Gmail and other similar generic email addresses does not give status to your business, Use email addresses that reflect your business, preferably the same email address as your website. Before using your first name in email addresses consider that first names in email addresses tend to indicate a small company. If you are looking to appear as a big company use something more corporate.

It isn’t easy to do but if you master it your business will become recognized and successful.

Simple Tips When Creating Branded Business Stickers

Improving business presence and brand awareness are only some of the campaigns business owners need to accomplish in order to make their business more successful. Because of this, business owners are looking for ways that can help them.

For one, making use of the World Wide Web is one of the best options today since communicating and advertising is easier and more efficient. Next, making use of print ads is also another good option. However, print ads are too expensive and time-consuming. One of the simplest ways to promote your brand and product at the same time is by using brand business stickers.

Of course, brand business stickers are good promotional options. However, creating one that can match your business needs can be a difficult task. To help you create a one-of-a-kind business sticker that accommodates your business needs, below are some tips you need to consider.

Brand design

Before doing anything else with regard to your brand business stickers, it is very important that you have a brand design. Make sure that the brand design can complement your business needs. Not to mention, make sure that brand designs are also attractive. It is also important to be aware about the fonts and colours that you will use since it can make or break your designs.

Size

Another important factor business owners need to consider when creating brand stickers is its size. Surely, some business owners may want huge stickers, but this is not possible if you are attaching the sticker to small products or boxes. So, it is best that you determine the right size of sticker to ensure that your business brand can be printed properly and clearly.

Information included on the brand sticker

It is also important for business owners to know the information included on the brand sticker. Some business owners include essential information about the product. Thus, you need to determine what kind of information is included to help you choose the right font and colour to make the information more visible.

Sticker materials

Finally, it is also essential to know the materials used in creating the sticker. This is very important since you need to create stickers that will last for a long time. Apart from that, you also need to be sure that stickers are durable and can withstand certain issues with regard to damages.

With all these simple tips, business owners can create appealing stickers that can help them improve their business reputation and brand awareness.